It is strange when an individual and the management are surprised when a crisis arises. Why? On planet Earth, for 6000 years already, winter has come regularly after summer, without exception. It is there, sometimes milder and sometimes more severe, but there was never a period when there was no winter. This metaphor is similar to a crisis because ever since there are humans on planet Earth, crises have come and gone. The only difference between winter and crisis is that we know when winter is coming according to the calendar, crises do not have their exact determinant.
An old Chinese proverb says:"The best time to plant a tree was 20 years ago. The second best time is now." The time to start developing your software product was probably 15 to 20 years ago, when Amazon, Google and many others were starting. The second best time is as soon as possible.