Mailtastic allows you to manage multiple email signatures from one central dashboard and extend them with marketing banners to transform daily email traffic into a powerful marketing channel.
Challenge & how we solved it
Mailtastic helps its clients explore the full potential of an email signature. It is a tool that diversifies marketing efforts and allows teams to reach new potential customers.
The biggest challenge for the application was dealing with poor HTML and styling support of most major email clients.
The best styling practices used for Web are not applicable for the mail clients as they still use the old tables approach and inline styling. Moreover, support is different for each client. After many trials and errors, we succeed in having every signature look identical.
We have also added a dashboard that can give you information about email clicks, impressions and website CTR (click-through rate) to measure the success of each campaign.